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Tim Cook因地图事件致歉

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Tim Cook

终于,苹果低下了它高傲的头颅向所有用户道歉了,苹果CEO蒂姆库克今天在苹果官网发布了一封公开致歉信,Cook表示:“在新发布的苹果地图这件事上,我们没能完成向世界提供最好的产品和体验的使命,非常抱歉,让大家失望了。”

除了道歉以外,库克还一反常态地向用户推荐其他可行的解决方案,例如Bing、MapQuest、Waze apps,或者使用谷歌地图、诺基亚地图的web版本,直到苹果将自己的地图应用做好为止。

以下是Tim Cook公开致歉信原文:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of . As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

以下为原文翻译(仅供参考):

致敬爱的用户,

苹果一直致力于向我们的用户提供世界级最棒的产品体验。但就上周苹果地图的发布,我们确实没有兑现这一宗旨,并应当承担全部责任。对本次事件我们表示非常抱歉,我们正在尽我们所能弥补现有问题,并努力将地图应用在未来做到最好。
这是我们第一次在iOS系统中整合自己的地图应用。随着时机越来越成熟,我们希望为用户提供更好的地图应用,包含路线规划导航功能、语音高度整合、Flyover 3D视图等特性。为了达到这个目标,我们只有从头做起建立一个全新版本的地图应用。
目前已经有超过1亿台iOS 6设备开始使用苹果地图,并且加入到我们中来的用户也越来越多。仅一周时间,苹果用户已经使用新款地图搜索了接近5亿个地理位置。用户使用得越多,我们的地图应用就能做得越好,我们也对近期从用户那里得到的回馈表示感谢。
在我们努力提升地图应用体验的过程中,你可以尝试从应用商店中选择其他地理位置类应用暂时替代苹果地图,比如Bing、MapQuest和Waze,或者你也可以通过访问web站点来使用谷歌和诺基亚地图,使用safari直接在home页面建立访问这些web版地图的快捷方式图标。
我们在苹果所做的每一件事都是想把产品在世界范围内打造得最棒。我们知道用户也对我们寄予了厚望。我们也会继续努力直到地图应用也能达到高水准来满足用户需求。

蒂姆库克
CEO


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